CHALLENGE

Roll-out the new brand globally to 47 RAPP offices.

SOLUTION

Deployed new website, new look at flagship New York office, brand guidelines, two websites to share assets including new logo, sub logos for proprietary tools, local web guidelines, paperware, environmental look, promotional items, sales materials and new RAPP Brand Philosophy video and Best of Agency video for internet and new business development.

RESULTS

The RAPP rebrand was instrumental in the agency winning its first global pitch for Hewlett Packard and landing in the top ten of innovative agencies on Ad Age’s A-List — the only marketing services agency