Common shared situations of exaggerating how much information we often have to share to apply for a credit card, now made easy by Credit One Bank.
This campaign focused on the various ways Tru Niagen helps the bodies cells put up a defense to an invading virus and other physiological stressors.
Acquisition campaign for largest home service provider network using a variety of hybrid commercials from classic direct response to more branded approaches.
Awards: Aurora | Communicator | Davey | Hermes | Telly
Launch Digital Video campaign of 21 unique creatives for new Identity Theft Subscription Service from Equifax.
Awards: Aurora | Davey | Dotcom | Hermes | Telly | Vega
Direct Sale commercials, Digital Videos and responsive micro sites for Dyson Ball and Cordless models.
AWARDS: Davey | Dotcom
Launch and Brand cross screen campaign to consumer and corporate targets. Creative focused on improved mental and physical benefits via TV, paid social, pre roll, retargeting and acquisition videos.
Awards: ADDY | Aurora | Centauri | Communicator | Davey | Dotcom | Galaxy | Hermes | Telly | Vega
"How The Sun Sees You" is a Direct Sale/Retail Driving beauty commercial plus digital and social videos for L’Oréal’s dermatologist endorsed prestige brand LaRoche-Posay sun screen Anthelios.
Examples of cross channel campaign for world's largest online thrift store.
Awards: Centaur I️ Dotcom | Vega
Celebrity driven campaign featuring Shannon Sharpe, Gabriel Reece and others showcasing the sustained cellular energy benefits of Tru Niagen® across multiple touch points.
CHALLENGE
Roll-out the new brand globally to 47 RAPP offices.
SOLUTION
Deployed new website, new look at flagship New York office, brand guidelines, two websites to share assets including new logo, sub logos for proprietary tools, local web guidelines, paperware, environmental look, promotional items, sales materials and new RAPP Brand Philosophy video and Best of Agency video for internet and new business development.
RESULTS
The RAPP rebrand was instrumental in the agency winning its first global pitch for Hewlett Packard and landing in the top ten of innovative agencies on Ad Age’s A-List — the only marketing services agency
Direct-to-Consumer eCommerce fully responsive site for dermatologist endorsed prestige brand LaRoche-Posay’s Effaclar.
Launch cross screen direct-to-consumer campaign for lead generation.
Creative focused on structural and safety benefits along with ease of installation.
TV, paid social, pre-roll and retargeting videos.
Various product launches for The Scoop coffee maker, The Breakfast Sandwich Maker, FlexBrew coffee maker line and the Jamba branded blender.
Over 1 million Breakfast Sandwich Makers sold.
AWARDS: Telly
Launch campaign and e-commerce landing page for smart home light company Sengled PULSE dimmable LED bulb with speaker.
AWARDS:
Astrid | Centauri | Communicator | Davey | Dotcom | Galaxy | Hermes | Telly | Vega
Launch and Brand campaign for cordless vacuums.
Awards: Aurora | Communicator | Davey | Galaxy | Hermes | Telly
Brand Response TV demonstration campaign for 3M's fastest growing consumer brand for holiday, back-to-school and pre roll.
Awards: Davey
Spectrum Business TV Commercials promoting “No Contracts” and “$100 Value” and real customer digital spots for triple play bundle and internet only.
Successful relaunch campaign for online and retail chain for made-to-measure suits.
Beauty Influencer demonstration retail driving commercial for unique hair repair system from L'Oréal Paris.
SanDisk iXpand phone storage devices showcasing the summer and holiday moments you will never miss again.
Launch Direct Response television campaign for Type 1 diabetes Continuous Blood Glucose Monitor.
AWARDS:
Astrid | Aurora | Centauri | Communicator | Davey | DMN finalist | Dotcom | Galaxy | Hermes | Telly | Vega
Various kits, cards and show premiums.
Term Life Insurance brand response campaign.
Brand Response campaign for leading online marketplace for dental savings plans including Aetna, Careington, and Cigna.
Drive-to-Web television and e-commerse campaign for air purifier.
New acquisition campaign based on success of HomeAdvisor launch campaign.
Housewares teaser video to launch Jamba branded blender.
Launch campaign for arts and crafts video edutainment subscription site.
Retail driving campaign including :60 and :30 TV commercials, :15 Digital Videos and rich banners to Wal-Mart including unique sampling landing page to virtually try out the various color and animation projection combinations – 119 in all!
