• About
  • Work

John Fiore Pucci

  • About
  • Work

CreditOneBank | TV

Common shared situations of exaggerating how much information we often have to share to apply for a credit card, now made easy by Credit One Bank.

 

Tru Niagen | Cellular Defense for Life | TV, Paid Social, Landing Page

This campaign focused on the various ways Tru Niagen helps the bodies cells put up a defense to an invading virus and other physiological stressors.

HomeAdvisor | TV

Acquisition campaign for largest home service provider network using a variety of hybrid commercials from classic direct response to more branded approaches.

Awards: Aurora | Communicator | Davey | Hermes | Telly

Equifax Complete | Digital Video

Launch Digital Video campaign of 21 unique creatives for new Identity Theft Subscription Service from Equifax.

Awards: Aurora | Davey | Dotcom | Hermes | Telly | Vega

Dyson | DRTV + Digital

Direct Sale commercials, Digital Videos and responsive micro sites for Dyson Ball and Cordless models.

AWARDS: Davey | Dotcom

VARIDESK | TV, Digital + Paid Social Video

Launch and Brand cross screen campaign to consumer and corporate targets. Creative focused on improved mental and physical benefits via TV, paid social, pre roll, retargeting and acquisition videos.

Awards: ADDY | Aurora | Centauri | Communicator | Davey | Dotcom | Galaxy | Hermes | Telly | Vega

 

L'Oréal | LaRoche-Posay Anthelios – TV, Digital + Digital Video

"How The Sun Sees You" is a Direct Sale/Retail Driving beauty commercial plus digital and social videos for L’Oréal’s dermatologist endorsed prestige brand LaRoche-Posay sun screen Anthelios.

thredUP | TV, Paid Social (Instagram + Facebook)

Examples of cross channel campaign for world's largest online thrift store.

Awards: Centaur I️ Dotcom | Vega

Tru Niagen | Tru Believer Campaign | TV, Paid Social, Digital

Celebrity driven campaign featuring Shannon Sharpe, Gabriel Reece and others showcasing the sustained cellular energy benefits of Tru Niagen® across multiple touch points.

RAPP | Rebrand

CHALLENGE

Roll-out the new brand globally to 47 RAPP offices.

 

SOLUTION

Deployed new website, new look at flagship New York office, brand guidelines, two websites to share assets including new logo, sub logos for proprietary tools, local web guidelines, paperware, environmental look, promotional items, sales materials and new RAPP Brand Philosophy video and Best of Agency video for internet and new business development.

 

RESULTS

The RAPP rebrand was instrumental in the agency winning its first global pitch for Hewlett Packard and landing in the top ten of innovative agencies on Ad Age’s A-List — the only marketing services agency

L'Oréal | LaRoche–Posay | Effaclar – Digital

Direct-to-Consumer eCommerce fully responsive site for dermatologist endorsed prestige brand LaRoche-Posay’s Effaclar.

Leaf Filter

Launch cross screen direct-to-consumer campaign for lead generation.

Creative focused on structural and safety benefits along with ease of installation.

TV, paid social, pre-roll and retargeting videos.

Hamilton Beach | TV + Digital Video

Various product launches for The Scoop coffee maker, The Breakfast Sandwich Maker, FlexBrew coffee maker line and the Jamba branded blender.

Over 1 million Breakfast Sandwich Makers sold.

AWARDS: Telly

Sengled | PULSE – TV + Digital

Launch campaign and e-commerce landing page for smart home light company Sengled PULSE dimmable LED bulb with speaker.

AWARDS:

Astrid | Centauri | Communicator | Davey | Dotcom | Galaxy | Hermes | Telly | Vega

BLACK+DECKER | TV + Digital Banners

Launch and Brand campaign for cordless vacuums.

Awards: Aurora | Communicator | Davey | Galaxy | Hermes | Telly

3M Command | TV + Digital Video

Brand Response TV demonstration campaign for 3M's fastest growing consumer brand for holiday, back-to-school and pre roll.

Awards: Davey

Spectrum | TV + Digital Video

Spectrum Business TV Commercials promoting “No Contracts” and “$100 Value” and real customer digital spots for triple play bundle and internet only.

Indochino | Performance TV

Successful relaunch campaign for online and retail chain for made-to-measure suits.

L'Oréal | Elvive

Beauty Influencer demonstration retail driving commercial for unique hair repair system from L'Oréal Paris.

SanDisk | TV

SanDisk iXpand phone storage devices showcasing the summer and holiday moments you will never miss again.

Dexcom | Always Know

Launch Direct Response television campaign for Type 1 diabetes Continuous Blood Glucose Monitor.

AWARDS:

Astrid | Aurora | Centauri | Communicator | Davey | DMN finalist | Dotcom | Galaxy | Hermes | Telly | Vega

E! Network

Various kits, cards and show premiums.

Transamerica

Term Life Insurance brand response campaign.

Dental Plans | Planned/Unplanned

Brand Response campaign for leading online marketplace for dental savings plans including Aetna, Careington, and Cigna.

 

 

Fellows AeraMax

Drive-to-Web television and e-commerse campaign for air purifier. 

Angie's List

New acquisition campaign based on success of HomeAdvisor launch campaign.

Jamba Juice | Blend in the Good

Housewares teaser video to launch Jamba branded blender.

It's Just Lunch

Craftsy | Confessions of a Creator

Launch campaign for arts and crafts video edutainment subscription site.

 

Points of Light

Retail driving campaign including :60 and :30 TV commercials, :15 Digital Videos and rich banners to Wal-Mart including unique sampling landing page to virtually try out the various color and animation projection combinations – 119 in all! 

CreditOneBank | TV

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CreditOne | TMI | Agency | Supermarket

Tru Niagen | Cellular Defense for Life | TV, Paid Social, Landing Page

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ChromaDex | Tru Niagen | Virus :30

HomeAdvisor | TV

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HomeAdvisor | Forever :30

Equifax Complete | Digital Video

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Equafax | Everywhere You Can't Be

Dyson | DRTV + Digital

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Dyson DC40  | Refuse to Settle

VARIDESK | TV, Digital + Paid Social Video

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Screen Shot 2020-08-05 at 8.09.29 PM.png

L'Oréal | LaRoche-Posay Anthelios – TV, Digital + Digital Video

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L'Oreal LaRoche Posay | Anthelios

thredUP | TV, Paid Social (Instagram + Facebook)

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thredUP | New Looks

Tru Niagen | Tru Believer Campaign | TV, Paid Social, Digital

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Tru Niagen | Tru Believer :60

RAPP | Rebrand

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RAPP | Brand Video

L'Oréal | LaRoche–Posay | Effaclar – Digital

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Effaclar

Leaf Filter

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LeafFilter | Roof-to-Foundation :60

Hamilton Beach | TV + Digital Video

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Hamilton Beach | The Scoop | Tagged | _30-HD

Sengled | PULSE – TV + Digital

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Sengled | Pulse

BLACK+DECKER | TV + Digital Banners

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BLACK+DECKER | Hand Vac

3M Command | TV + Digital Video

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3M Command | Holiday

Spectrum | TV + Digital Video

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Spectrum Business | Digital Agency | No Contracts | :30

Indochino | Performance TV

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Indochino | No Man

L'Oréal | Elvive

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L'Oreal | Elvive

SanDisk | TV

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Screen Shot 2019-02-21 at 2.41.14 AM.png

Dexcom | Always Know

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Dexcom | Always Know

E! Network

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Transamerica

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Transamerica | TransformTomorrow

Dental Plans | Planned/Unplanned

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Dental Plans | Planned/Unplanned

Fellows AeraMax

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Fellowes-AeraMax_30_Agency_vA_141105

Angie's List

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Angie's List | Converts

Jamba Juice | Blend in the Good

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Hamilton-Beach_Jamba_ReBuilt_170411

It's Just Lunch

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Its Just Lunch | Broke-up :30

Craftsy | Confessions of a Creator

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Craftsy |  Confessions of a Creator

Points of Light

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Points Of Light | Pre Halloween :30